Just like you will pay attention to the aesthetics of your business’s physical property, you should devote equal attention to how appealing your website is. If your business is running virtually, then you have all the more reason to keep your website appealing since that’s most likely the only contact option your audience has with you.

There is no exhaustive list of what you can do to keep your website attractive to your audience. In this article, we have included five easy steps you can take to achieve this. Begin from these and watch your website transform into that dream site.

1. Keep the Layout Simple

While you want your website to depict artistic creativity, it is important to keep it simple. Make the most important things obvious and avoid complexities, unnecessary elements, or ambiguous details.

Mind you, a simple website does not mean a boring website. It only means your website is straight to the point and is not unnecessarily too flashy.

One thing you should always bear in mind when designing your website is the kind of audience you want to appeal to. Most audience types will prefer things simple anyways, but if you think your site visitors will appreciate a bit of complexity, then you can play that game with them.

2. Make Your Website Easy to Navigate

Sequel to keeping your layout simple, you must also make your website easy to navigate or your visitors may get agitated. Make your menu button or navigation bar obvious. While you can be creative with it, do not put your audience at a loss of where else to head to.

If your website will be incorporating a lot of things, such as blog posts on different subjects or products of different kinds, you should group those products similarly. That way, your visitors can find what exactly they are looking for in no more than a couple of clicks.

Most importantly, some aspects of your website need to be very distinct and should be easy to reach with one click from the home page. Examples of these pages are your contact page, about us page, privacy policy page, and client reviews or testimonials.

Remember, it makes no sense if you have all of these details on your website but your audience cannot locate them easily.

3. Keep Your Call to Actions Clear and Visible

It is not enough to create compelling content, the deal-breaker is that your visitors perform the needed actions. Promote what you’ll like your audience to do as visible call to actions.

First ask yourself, “What is the sole purpose of creating this website?” Or “What is this page for?”  Do you need sales, click on a particular product link, follow on your social page, donations to a charity account, or comments and suggestions from your audience?

Once you get this question rightly answered, ensure that you have visible call to actions that will make your audience performs the exact actions.

Clickable buttons are usually the most effective for doing this. Make these buttons distinct from the other sections of your page. Keep the text in the button short but straight to the point and non-ambiguous. Preferably, use action words like “accept,” “donate,” “comment,” and so on. 

4. Use Visually Appealing Color Combinations

First of all your website’s design must align with your brand colors. If you do not have that decided yet, it is important to do so. The colors you use for designing your logo, website, and product packaging should always align such that they strike a bell to your customers every time.

Meanwhile, you can make color choices that generally resonate with what your brand is all about. For example, it is common to associate purple with royalty, pink with feminity, and black with class or maturity. You can make your color choices do these subtle communications for you.

When combing colors, ensure your choices align with color combination rules. We cannot suggest a precise color combination scheme to work with but you will always find suggestions online.

As a rule of thumb, avoid playing with too many colors. Also, use contrasting colors to your favor by using them to highlight important details in your website such as your featured call to actions.

5. Keep Your Website Mobile Friendly

Did you know, that up to 70% of website traffic are driven from mobile devices? This is so reasonable to agree to seeing as most internet users have easier access to their mobile phones than their other computers.

In light of this, you must keep your website’s layout mobile-friendly. Actually, you should make sure your website is responsive on all kinds of devices before launching it. You don’t want your website looking scattered when opened on a tablet or lacking the appropriate buttons when opened on mobile.

If you are not a website designer or developer yourself, this may appear a bit strange to you. However, a good web designer or developer should be able to help you sort all that out.

To ensure the best of results with your website’s outlook, you can get it to be structured out on all kinds of devices by a UI/UX designer before the designer or developer works on it. Most web developers won’t agree to needing expert design help but they can always make do with one – a good one for that matter.

Conclusion

There are several things you can do to keep your website attractive to your audience. However, starting with the five tips we have outlined here will get you a long way. We advise that you pay attention to designing a quality website from the scratch. You should then devote time to making periodic updates and also obtaining user experience feedback from your site visitors.

We encourage you also, to keep your content well-spaced and employ friendly fonts. Of course, you should complement your written content with enough images and videos.

If you pay adequate attention to all of this, you should be able to bring your website to that level of appeal appropriate for the average internet user.