Thanks to Google and its rapidly changing algorithms, Search Engine Optimization tactics keep evolving by the day. While you will always have to change one or two things in your approach to driving website traffic, there are a couple of techniques that should be a staple for you in this decade.

These methods were not effective methods for driving website traffic a couple of years ago. They were probably not even known in the last decade. But we tell you this; these are the tactics you should focus on in this age if you must drive positive traffic to your website.

1. Create Relevant Content

Forget Google algorithms for a while, this is a rule of thumb if you must drive positive traffic to your website. Gone are the days when business owners stuff their websites with irrelevant information. In this age, you must let your website brim with the relevant things – content you are sure your audience is always looking for.

No one has the luxury of time to be surfing through a website that has nothing to offer. Even when people are less busy, most don’t come to Google to pass the time; they’ll rather go binge or Netflix or switch to Twitter.

To keep your audience stayed to your website, your content must be relevant, up to date, and memorable. This is how they will trust you and keep coming for more because they know you’ll not fail them by digressing to irrelevant stuff.

2. Perform Keyword Research

This is where the Google algorithm thing begins to come back in, and this is one method that will aid you to drive website traffic.

Did you know that 68% of online actions begin with users entering queries in search engines like Google or Bing? This is why keyword research must be on the baseline of any online marketing scheme.

You see, when users search for information on search engines, they don’t type a paragraph of queries. You wouldn’t do that yourself right? Rather, you’ll focus on a couple of words and include the right keywords that will make the search engine bring up relevant content.

How does a search engine like Google know the relevant content to a query? One of the ways Google determines this is to look for matching keywords – words or phrases that are in a content that match with what the user has entered in the search box.

What does this mean for you? There are some keywords or keyphrases you must intentionally put in your content; else your audience will never find you. Thankfully, there are a range of keyword research tools that can help you handle this. These sites will show you what keywords your competitor sites are doing well with and this will in turn give you an idea of what your target audience is looking for.

Beyond that, many of these tools provide more information like how often people are searching for a particular keyword, how easy it is to rank for a keyword, and will open you up to other keywords that are related to your seed keyword.

3.  Write Guest Posts

Now we’re getting to grounds that are not so familiar to many. Most website owners already know the importance of uploading relevant content and imputing keywords but that could be all they know.

This is the way guest posting works: you find a website that creates content related to your site in any way, you check to make sure its content are high quality and that it has good domain authority. Next, you study the site’s guest posing guidelines and follow that to request that you submit a post on their site.

That post would include mentions to your website that will not only drive traffic to you but will also boost your Search Engine Results Page (SERP) traffic.

4. Exchange Backlinks

A quite similar method to writing guest posts is exchanging backlinks with certain websites. This is like the I-rub-your-back-you-rub-my-back kind of thing.

Backlinking is a great way to drive traffic from influential sites to yours and also boost your SERP. All businesses are trying to do this, so it should not be so hard for you to find a site that will be willing to exchange backlinks with you.

Reach out to relevant sites and request that they include links to your site in their content. You can also offer to do the same for them.

The good thing about backlinking is that it creates a ripple effect. If that website is particularly an authority site, other websites are more likely to link to their page that contains your link. This means more visibility for you as the magic of chains of backlinks keeps happening.

5. Send Email Newsletters

There are a couple of ways sending newsletters to your audience can increase website traffic. You can always hint your audience whenever you have a new post up on your website. You can also remind your audience of previous helpful posts or services you have on your website so they can go back to them.

Here are a few tricks to note when sending email newsletters with the intent to drive website traffic:

Conclusion

It is not uncommon to find businesses struggling with increasing their website traffic. This is mostly because they’ve not been focusing on the right things. A few business owners are not paying any attention to improving website traffic, while the larger percentage have been dwelling too long on wrong or outdated techniques.

•One of the ways to garner the email addresses of your desired audience is to create a lead magnet and get interested users to fill out a form where their email addresses and other details before accessing the material.

•Use catchy lines as the subject line of your mail to serve as clickbait.

•Keep your mail intriguing and include a clickable button that leads your subscribers to your website so they can read more.

•Keep your emails mobile-friendly. Most mails are opened on mobile devices.

•Personalize your mail to your subscribers by mentioning their name, occupation, etc.

We’ll wrap up by telling you this: you should not expect to get much result when you channel your energy to tired strategies. Upgrade your strategies by incorporating some or all of the methods we have included here and watch for the amazing results that’ll follow. Expect some results to happen immediately and expect others to happen over time as you devote consistency to doing these things.